Date & Time

Tuesday, September 17, 2024, 12:00 PM - 1:00 PM MDT 

Description

The viewbook is a stalwart part of university and college student recruitment cycles. However, as the needs and expectations of students have changed, so too have these documents. In this presentation and discussion, Nathan Monk will explore the history of this promotional publication, showcase emerging trends and explore future possibilities for university viewbooks. While the world has shifted to digital-first everything, prospectuses have stubbornly stayed the same. Is the viewbook still relevant, or is it time for change?

Type
poster
Track
Posters (PST)
Intended audience
intermediate
Tags
content management systems, data/analytics, marketing/​communications, UX/UI
Delivery
online
Shortcode
PST11