Date & Time

Sunday, September 22, 2024, 1:00 PM - 4:00 PM MDT 

Description

Higher education institutions put out a LOT of content. But how can you make sure your content is found by your audiences? In this age of AI-generated content and the transition to social and AI search (especially by Gen Z and Gen Alpha), it's not enough anymore to do some search engine optimization. Different audiences search on different platforms and find content in different ways than just doing a Google search.

This workshop will dive deep into all the different ways and places to be found, how to optimize your content for those channels and how to optimize your workflow to make sure you can create content for all those places.

We will dive into data-inspired audience and channel research, SEO, AEO (Answer Engine Optimization, aka AI-powered search), social, video and podcast content optimization. We will be running audits and reports using your content and doing live optimization that will create measurable results.

Type
workshop
Track
Pre-conference workshops (WKS)
Intended audience
intermediate
Tags
content strategy, data/analytics, marketing/​communications, social media
Delivery
in person
Location Name
Room 215