Date & Time

Sunday, September 22, 2024, 1:00 PM - 4:00 PM MDT 


AI assistants are neither artificial nor intelligent. Without training, they are like a barista that has never heard of coffee or a chef that has never seen a knife. To train them to work effectively and accurately to create content or content ideas requires training. And that training requires an understanding of how AI actually works, multiple data inputs from you tailored towards machine learning understanding, and a workflow for how the machine learning model needs to behave and in what order.

In this session we'll go beyond the basics of writing AI prompts and move to understand how to create AI workflows and more sophisticated — but still no-code — machine learning models tailored specifically to your school. Tracy will walk through a content creation AI workflow, including providing audience insights, referencing content performance analytics, and crafting style and tone guidelines that AI assistants can understand, and showing how to bring it all together in a custom workflow that anybody can build.

Pre-conference workshops (WKS)
Intended audience
content management systems, content strategy, marketing/​communications, social media
in person
Location Name
Room 235