Visual content strategy

Many content strategists have backgrounds as writers, but modern websites depend on photos and videos as much as or more than written content. How can you make sure your visual content is supporting your brand and messaging as well as your text content is? And where are you going to get all those photos and videos from?

This session will show you how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website. Along the way, we'll talk about how photos work as storytelling, the different types of higher ed videos and which to use when, SEO for visual content and how to (productively) turn down a request for another grip and grin shot.