Date & Time

Tuesday, September 24, 2024, 2:30 PM - 3:15 PM MDT 

Description

Many content strategists have backgrounds as writers, but modern websites depend on photos and videos as much as or more than written content. How can you make sure your visual content is supporting your brand and messaging as well as your text content is? And where are you going to get all those photos and videos from?

This session will show you how to put together a practical content strategy for visual content: from figuring out what you need, to finding or producing those assets, to publishing them to best effect on your website. Along the way, we'll talk about how photos work as storytelling, the different types of higher ed videos and which to use when, SEO for visual content and how to (productively) turn down a request for another grip and grin shot.

Type
session
Track
Hot topics in higher ed (HTHE)
Intended audience
intermediate
Tags
content strategy
Delivery
in person, online
Location Name
Ballroom C
Shortcode
HTHE9