| Location Name | Name | Speakers | |
|---|---|---|---|
| 7:45 AM - 4:30 PM | |||
| East lobby | Check-in, info desk and sponsor exhibits | ||
| 8:30 AM - 8:45 AM | |||
| 215 CF | Welcome | ||
| 9:00 AM - 9:45 AM | |||
| 215 AB | How To Sail The Salty Social Media Seas and Raise Up Faculty and Staff | Ed Bottomley — University of Michigan-Ann Arbor |  |
| 215 GH | Steering the Circus: Building an Effective Website Governance and Review Process | James Seidler — Purdue University Northwest |  |
| 9:45 AM - 10:30 AM | |||
| East lobby | Break: Visit sponsors | ||
| 10:45 AM - 11:30 AM | |||
| 215 AB | Measure What Matters. Focusing on Cost Per Enrollment Metrics | Adam Schlett — Umbrella Digital Marketing |  |
| 215 GH | 10 Tabs, 10 homepages: Competing for attention, access and user experience | Nick DeNardis — Wayne State University |  |
| 11:30 AM - 1:00 PM | |||
| 215 CF | Lunch and Keynote — Put Accessibility into Practice: Experience Design for the Edge Case | Lija Hogan — UserTesting, University of Michigan - Ann Arbor |  |
| 1:15 PM - 2:00 PM | |||
| 215 AB | Effective Strategies: Elevating Your Social Media Presence Among Key Audiences | Melissa Thrasher — Eastern Michigan University |  |
| 215 GH | Advanced Email Marketing Strategy | Ashley Budd — Cornell University |  |
| 2:00 PM - 2:45 PM | |||
| East lobby | Break: Visit sponsors | ||
| 2:45 PM - 3:30 PM | |||
| 215 AB | Accessible wayfinding: It’s not uncharted territory | Aaron Knight — SUNY College of Environmental Science and Forestry |  |
| 215 GH | The X Factor: Evaluating X’s Place in Campus Conversation | Jessica Houston — Campus Sonar Kelsey Stockton — Campus Sonar |   |
| 3:45 PM - 4:15 PM | |||
| 215 AB | Moose, Snow, and Flaming Trumpets: Lean into What Makes Your Brand Unique | Haley Goodreau — Michigan Technological University Cyndi Perkins — Michigan Technological University |   |
| 215 GH | Teach Access: Bridging the gap between accessibility and education | Leslie Johnson — Teach Access Kate Sonka — Teach Access |   |
| 4:15 PM - 4:30 PM | |||
| 215 CF | Closing remarks | ||