Come learn with us Thursday, May 23, 2024, at the L.V. Eberhard Center on the campus of Grand Valley State University in Grand Rapids.

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Wednesday, May 22, 2024

Time Name
5:30 PM - 7:30 PMWelcome reception - sponsored by Beacon

Thursday, May 23, 2024

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Track Name Speakers
8:30 AM - 8:45 AM
 Welcome  
9:00 AM - 9:45 AM
Track 1 How To Sail The Salty Social Media Seas and Raise Up Faculty and StaffEd Bottomley — University of Michigan-Ann ArborEd Bottomley
Track 2Steering the Circus: Building an Effective Website Governance and Review ProcessJames Seidler — Purdue University NorthwestJames Seidler
9:45 AM - 10:30 AM
 Break: Visit sponsors  
10:45 AM - 11:30 AM
Track 1Measure What Matters. Focusing on Cost Per Enrollment MetricsAdam Schlett — Umbrella Digital MarketingAdam Schlett
Track 210 Tabs, 10 homepages: Competing for attention, access and user experienceNick DeNardis — Wayne State UniversityNick DeNardis
11:30 AM - 1:00 PM
KeynoteLunch and Keynote — Put Accessibility into Practice: Experience Design for the Edge CaseLija Hogan — UserTesting, University of Michigan - Ann ArborLija Hogan
1:15 PM - 2:00 PM
Track 1Proven tips and tricks: How to elevate your social media presence among key audiencesMelissa Thrasher — Eastern Michigan UniversityMelissa Thrasher
Track 2Advanced Email Marketing StrategyAshley Budd — Cornell UniversityAshley Budd
2:00 PM - 2:45 PM
 Break: Visit sponsors   
2:45 PM - 3:30 PM
Track 1The Couch to 5K And Why We Chose Our CARLindsay Nichols Foster — Tarrant County CollegeLindsay Foster
Track 2The X Factor: Evaluating X’s Place in Campus ConversationJessica Houston — Campus Sonar
Kelsey Stockton — Campus Sonar		Jessica Houston Kelsey Stockton
3:45 PM - 4:15 PM
Track 1Moose, Snow, and Flaming Trumpets: Lean into What Makes Your Brand UniqueHaley Goodreau — Michigan Technological University
Cyndi Perkins — Michigan Technological University		Haley Goodreau Cyndi Perkins
Track 2Teach Access: Bridging the gap between accessibility and educationLeslie Johnson — Teach Access
Kate Sonka — Teach Access		Leslie Johnson Kate Sonka