Date & Time
Thursday, May 23, 2024, 1:15 PM - 2:00 PM EDT
Description
What can email marketing learn from UX and content strategy practices? People still read emails, but not the way you think. Learn and practice five (5) tested techniques that take advantage of how people consume email. Create better emails with a trusted from name, a clear subject line, simple language, and action-driven links and buttons. You’ll see email designs formatted for scannability, ensuring messages are received and links are clicked.
Track
Track 2
Intended audience
intermediate
Tags
accessibility, content strategy, design systems/frameworks, marketing/communications, UX/UI
Location Name
215 GH
Full Address
Grand Valley State University
301 Fulton West
L.V. Eberhard Center
Grand Rapids, MI 49504
United States
301 Fulton West
L.V. Eberhard Center
Grand Rapids, MI 49504
United States
Shortcode
B3