Biography
he/him
Isaac is a self-motivated, results-driven marketing director with over a decade of experience leading integrated marketing campaigns and digital strategies. As the Director of Multimedia and Digital Strategy at Daemen University, he directs a team of communications professionals to develop and execute data-driven marketing initiatives that enhance brand visibility, drive engagement, and improve conversion rates.
With expertise in digital advertising, web analytics, and AI-driven reporting, Isaac oversees strategic campaigns across platforms like Facebook, Google, LinkedIn, Instagram, and TikTok. He leverages AI tools, including ChatGPT, to automate analytics reporting, transforming raw student data into actionable insights that inform advertising spend, optimize recruitment efforts, and measure the impact of marketing strategies on website traffic and event attendance.
Isaac is skilled in cultivating partnerships with external media outlets, negotiating contracts for TV, streaming, radio, and print advertising to maximize brand exposure. He is also responsible for budget allocation, campaign performance tracking, and delivering detailed reports that guide data-driven decision-making.
With a passion for innovation in marketing analytics, Isaac is dedicated to helping higher education institutions harness AI to improve efficiency, enhance outreach, and drive measurable results. His expertise in AI-assisted analytics and digital strategy makes him a valuable resource for professionals looking to leverage emerging technologies in marketing and communications.