Robynne Lofton

Robynne Lofton has served higher education and enrollment management for 28 years. Beginning her admissions career at her alma mater, Pepperdine University, she relocated to Northern California to work for Saint Mary's College of California and the University of the Pacific. Returning to her first love of the arts, she served for 10 years as the director of admission at California College of the Arts. Expanding on the diversity of her experiences in higher education, Robynne joined Mills College as the associate vice president for enrollment and student financial services, supporting initiatives such as strategic partnership development, planning and systems-based student experiences, and a merger with Northeastern University. In 2022, she joined NewCity as director of enrollment strategy. Now she brings her understanding of the people and the processes behind the enrollment journey to develop unified strategies that improve the experience of all the humans involved — students, parents, staff and faculty alike.

Robynne is actively engaged in both the Western and National Association for College Admission Counseling, and has served as co-director of NACAC's Guiding the Way to Inclusions conference, an assembly delegate to NACAC and faculty to the College Board's Summer Institute on College Admissions and School Relations; past chair of the regional committee for Diversity, Equity and Access, a past presenter at NACAC's Tools of the Trade pre-conference workshop, WACAC and NACAC conference, and as served as the president of the Western Association for College Admission Counseling.