Biography
she/her
Laura Barr is the digital content strategist at the University of Rochester, where she specializes in improving usability on the university's Arts, Sciences & Engineering websites. Laura also manages the analytics for the AS&E webpages, and continually works towards improving search engine optimization on AS&E websites. She also has a strong background in plain language and internal communications from her previous work as communication coordinator at the Hennepin County Department of Corrections in Minnesota.
Laura has previously presented at the 2023 HighEdWeb Analytics Conference and the 2017 PRSA Northeast District Conference.