Description
SUU built an interactive Program Finder on our website that has gotten a lot of acclaim. But what happens after people use it to find a general program they want? That's when we realized the need to more fully define program from a degree in our approach and embarked on a quest to create pages for every degree offered. These pages need to be easy to understand, optimized for search and serve to drive people to become Thunderbirds. We'll walk through the tools used (freelancers, AI, sheer willpower), our discussions on Bare Minimum Content and look at analytics to measure the outcomes.
