Donna Talarico is an independent writer and content marketing consultant and founder of Hippocampus Magazine. She has more than two decades of experience in marketing, communications, writing and media, and about half of that time has been in higher education. Donna is the marketing columnist for Wiley's Recruiting & Retaining Adult Learners and has contributed to CASE Currents, Guardian Higher Education Network, The Writer, mental_floss, Games World of Puzzles, UX Booth, Campus Sonar blog, various alumni magazines, HighEdWeb's own Link and other publications. She teaches in the low-residency graduate creative writing program at Wilkes University.