Date & Time

Tuesday, October 11, 2022, 1:30 PM - 2:30 PM CDT 


Forget the Tech — You Have What You Need to Make Great Video

Jeff Koslofsky — University of Rochester

It's easy to get caught up in thinking you need the best cameras, microphones and other equipment and tech to make great video. But in fact, you likely already have what you need in your pocket. If you have a good message or story, and maybe a few dollars to invest in a mic, you can make great content using your smartphone. In this session, I'll go over some quick tips and tricks to get the most out of your iPhone's camera, as well as a couple apps to help with editing short form content.


Getting Your Point Across (and Down): What Crossword Construction Can Teach Us About Content

Donna Talarico — Donna Talarico: Stores & Such

Crosswordease : NYT puzzle :: academic jargon : college website. If you've been solving crosswords for a while, you might have noticed clues and answers becoming more relevant and more inclusive. As in puzzle construction, content writers must choose each word carefully -- and each word also contributes to a cohesive whole. Sometimes we can be clever, sometimes we need to be straightforward; typically, we must follow the rules, but if we know them well enough we can break them. And in our line of work, we certainly have to work within constraints.

In this fast-paced session, you'll take away high-level tips about creating clear, accessible, and compelling content using best practices from the crossword construction community. The talk will culminate with some word/writing research resources you might not have heard of yet! This lightning talk might not “solve” all of our sector’s content problems, but it will help fill in some blanks! 


How to (Virtually) Train Your Clients: Top Ten Tips

Charlotte Bradley — Carleton University

At Carleton University, our web team manages over 600 websites in our content management system and supports over 1000 clients who manage the content on those websites. When the pandemic hit and we were all forced to go virtual, we had to quickly figure out how we would continue to train and support our clients. Little did we know, this was a huge opportunity! Virtual training allows us to share information with a large number of people, empowering them to build awesome web content. It engages different learning styles, provides self-paced delivery and is a great way to stay connected to our clients. Join us for our top 10 virtual training ideas – a tip a minute!


Displaying data on your website? This Sheet'll make it easier than you think!

Jonathan Tegg — Worcester State University

Let's say a department needs to display some data on the university website, but they need that data updated on a frequent basis. You don't want your job to become "the full-time data updater", but at the same time you can't just give them the keys to the website to do it themselves, so what can you do?

Did you know the Google Sheets API allows you to take advantage of the simplicity of a shared spreadsheet whose data can be piped right to your website?

This presentation will show you how you can provide access to a Google Sheets spreadsheet which will house the data, and use either client- or server-side code to consume JSON data exposed via the Google Sheets API.

Learn how Worcester State University used this exact approach to solve these kind of challenges for projects ranging from fundraising competitions to the dreaded COVID-19 dashboard. We'll talk about how to set things up, some recommended practices to prevent problems, and some technical limitations to consider.

Lightning (LIT)
Location Name
Convention Center — Governor's Hall 4
APIs, content management systems, content strategy, data/analytics, front-end development, marketing/​communications, programming, social media, teaching/​education, UX/UI
in person, online