Joel G. Goodman has been working in higher education web marketing since 2007, when he took his first university job in Southern Illinois. Since then, his work has centered around digital strategy and experience design at two institutions and later as a consultant. Goodman, now based in Louisville, Ky., works with institutions all across America and abroad. He holds a master of arts degree in media studies from The New School and 16 years of applied higher education web marketing experience. He also co-hosts a higher ed marketing podcast, tries to send out a personal newsletter every week and nearly always has bread in the oven.