Personalization and hospitable design

Web experience personalization can go a long way toward kinder, inclusive and more hospitable design — or it can go the other way, making our institutions feel overly salesy. But how does personalization work? What does it mean? And do our prospects even use our institutional website like they use Amazon? The better we understand what sorts of personalization are valuable to our goals, the better choices we can make in vendors, tools and strategic planning. In this session, we’ll look at what types of personalization are effective for retaining and converting website visitors. You’ll leave with the confidence to clarify departmental mandates, center conversations on valuable personalization and choose better industry partners.