Buzzwords in practice: social media influencer marketing on a higher ed budget

You've already heard the buzzwords: "Social listening." "Influencers." "Content marketing." But what does all that actually look like in practice? In this session, the Utah State University social media team will walk you through the step-by-step process of how it mashed those buzzwords together to make one introverted student's dream come true, leveraging it into a successful digital campaign to help ALL of its students connect with campus during a time of isolation and chaos in the first year of the COVID-19 pandemic. Learn how USU parlayed one simple audience interaction into a yearlong influencer marketing campaign (with Travel Channel and HGTV vibes) for feel-good engagement, all on a modest budget.