Adam Schlett, co-founder of Umbrella Digital, LLC, operates a media buying and analytics firm specializing in the higher education sector. His career in media, attribution, and entrepreneurship began at Bridge Marketing, where he expanded the team from its inception to over 150 staff members, running localized omni-channel campaigns for traditional media companies.

In 2020, he launched Umbrella Digital with the aim of providing advertisers access to advanced technologies and tools typically reserved for larger organizations. Under his leadership, the firm has empowered higher education institutions to excel in a competitive market through innovative, data-driven strategies. These strategies help marketing teams fill student pipelines and communicate the impact of digital initiatives on student growth across Umbrella's partner schools' leadership, using their in-house analytics tool, "Nomad."

Outside of his professional life, Adam is passionate about Brazilian Jiu-Jitsu, enjoys riding his Triumph motorcycle, and spending time with his wife, Rebecca, and their two senior Dachshunds, Austin and Boomer.