Measure What Matters: Optimizing Enrollment Marketing

Our discussion will center on emphasizing the importance of measuring cost per enrollment in digital marketing campaigns, employing a strategic approach that we believe is essential for enhancing results as your institution strives to boost enrollments through paid media. We will cover topics such as platform-specific best practices, the benefits of bi-directional integration with your CRM, and the use of prescriptive analytics for annual planning. By effectively linking media spending to enrollment results, our goal is to equip you with insights that enable more informed decisions and the potential expansion of your digital marketing budget.