Emma is a data-driven strategist dedicated to advancing the higher education industry. She believes that actionable insights and meaningful data are essential to building effective branding and marketing strategies. With her extensive experience in uncovering insights and building narratives, Emma collaborates with cross-functional teams to provide strategic direction to institutions. Emma's expertise in data analysis and strategic planning has been integral to the success of SimpsonScarborough's clients. She is a passionate advocate for data-driven decision-making and its transformative power in higher education.