A senior director of content strategy at Carnegie, Shannon helps clients tell their institution’s story through their website. Bridging UX design, analytics, and content, she crafts compelling web experiences. With expertise in storytelling, information architecture, and large-scale content development, she transforms sprawling, convoluted websites into informative and engaging ones. Before joining Carnegie, Shannon spent five years working in film and television development for companies such as Harpo Films and DreamWorks Animation TV.