Sarah Hough has nearly 20 years of experience in higher education encompassing marketing, communications and media, branding, strategic planning and institutional advancement. She earned a B.S. in design and M.S. in graphic information technology from ASU and a certificate in marketing strategy from Cornell. As senior director of digital brand creative for Arizona State University's Enterprise Marketing Hub, she is responsible for building the quality, effectiveness and engagement of ASU's digital presence and reputation through high-quality, high-impact creative, data-driven planning and omnichannel content marketing/distribution strategies for the university's digital channels.