Melissa Meehan is a digital marketing and communications leader with 22 years progressive experience in higher education and six years experience in corporate communications and public relations. Meehan currently leads the cross-functional web team at Buffalo State College, the State University of New York system’s largest comprehensive college. The team is responsible for all aspects of the college’s official award-winning web estate. Over the past 18 months, the team has re-launched the college's flagship site, released a new all-purpose site framework, revamped digital communications to increase engagement and enhanced enrollment management technology efforts.