Emily Masters is a web specialist within the Office of Communications and Marketing at the University at Albany, SUNY. Masters builds and redesigns websites to support the university’s evolving needs, while providing technical and training support to site owners and editors across campus. Her projects support enrollment and retention at the university, align with brand standards and ensure web content is accessible to students, employees and the greater community. Masters previously worked as a journalist before joining the UAlbany web team in January 2020.