Elizabeth Crawford is a web content specialist at the University of Vermont. She works with enrollment management partners across campus to ensure their websites meet their performance and communication goals by creating digital content that focuses on the prospective student journey. Prior to joining the world of higher ed, Crawford was a digital marketing strategist, working at multiple B2B agencies for over seven years. When she’s not creating content for UVM, you can find her hiking with her pittie mix or enjoying a beer at one of Vermont’s many breweries.