Biography
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Jessica Summers is director, web strategy at Collegis Education, where she helps schools create more discoverable, intuitive and effective digital experiences for prospective students. She has worked with more than 20 higher education institutions and previously led web strategy and development at Missouri State University.
Her expertise spans user research, SEO, AI-driven search, analytics, accessibility and conversion optimization. She uses data and audience insights to understand how students research programs, identify points of friction and guide continuous website improvement. Jessica helps web teams determine where to focus limited time and resources so they can prioritize the right opportunities and make meaningful, achievable progress.
Jessica works closely with developers, content teams and institutional leaders to turn strategy into practical improvements. She is passionate about aligning web content with prospective student needs while ensuring it can be found and understood across traditional and AI-driven search experiences.
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