Sabiha Afrin is the digital marketing and media manager for AU’s School of Public Affairs. She has extensive knowledge in developing large-scale campaigns in the U.S. and abroad. In addition to holding a master’s degree in marketing and communications, Sabiha has over eight years of experience researching trends, creating cutting-edge content, and delivering measurable results. Sabiha’s successful record of doubling audience engagement for clients in the education field led her to American University, where in a short period of time, she and her team were nominated for the Staff Performance Award for their work on a university-wide fundraising campaign that far exceeded goals. An integral part of the School of Public Affairs, Sabiha firmly believes that higher education in public affairs and policy shapes the knowledge, skills, and values of our future changemakers.