Andrew Cassel has been creating and curating social media content for higher ed since 2011. Cassel speaks regularly about social media content including appearances at HigherEd Experts 2018, the Higher Ed Content 2019 and 2020 conferences, eduWeb Digital Summit in 2019 and 2020, the American Geophysical Union 2018 annual fall meeting and full sessions at the 2017–2020 HighEdWeb Annual Conferences. Cassel was awarded a best in track Red Stapler at the 2017 HighEdWeb Annual Conference and is a five-time winner of Aurora Awards of Excellence from the Public Relations Society of America-Alaska including the 2018 Grand Award of Excellence. In 2019, he was a host for Higher Ed Live — Marketing Live. Cassel is currently the social strategist and content producer at Middlebury College.