Monday, October 10, 2022, 11:45 AM - 12:30 PM CDT
Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy, and drive action. Since humans are visually dominant, how we perceive and attend visual stimuli should be of particular interest to user experience designers. This is why nuerodesign is important. To understand neurodesign, we must first understand a couple of major things about the brain. These fundamentals will be explored alongside the measures for each tenant of neurodesign, and what to do to amplify good and correct bad design decisions.