Heuristics of neurodesign: boost user joy, action and ease

Neurodesign is an emerging field of design practice that accounts for how our brains are wired to create designs that promote simplicity, emote joy and drive action. Since humans are visually dominant, how we perceive and attend visual stimuli should be of particular interest to user experience (UX) designers. This is why nuerodesign is important. To understand neurodesign, we must first understand a couple of important things about the brain. In this session, we will explore these fundamentals alongside the measures for each tenant of neurodesign, and what we can do to amplify good and correct bad design decisions.