Tuesday, October 11, 2022, 4:00 PM - 4:45 PM CDT
Marketing Analytics Toolkit Digital marketing campaigns continue to grow more complex requiring a more comprehensive tracking strategy. Fully understanding the prospective student’s user journey across our website and digital marketing campaigns can help optimize marketing dollars. During this presentation we will discuss ways to aggregate data from our digital marketing campaigns, website analytics platforms and CRM. We will overview the importance of blending data and how tools like Google Analytics 4, Google Data Studio, our CRM platform and Supermetrics can help improve our understanding of how students are engaging with our campaigns throughout the entire enrollment funnel. Come prepared to discuss full-funnel analytics, attribution modeling and ways to integrate campaign data with our CRM platform.