Date & Time
Monday, October 10, 2022, 4:00 PM - 4:45 PM CDT
Campus marketing and communications professionals are challenged to differentiate a brand in a sea of sameness. And yet, when it comes to social media (the largest source of online conversation about colleges and universities), most publish very similar content in search of improving the same metrics that don’t reflect brand priorities. It wasn’t always this way. And it shouldn’t be any more. Join Liz Gross as she reveals the fastest way to improve your reputation and differentiate your brand. It’s all supported by data, of course: multi-year trends from Campus Sonar’s industry social listening research.
Strategy, content and social media (SCS)
brand, content strategy, marketing/communications
in person, online
Convention Center — Wally Allen Ballroom AE