Date & Time

Monday, October 10, 2022, 10:45 AM - 11:30 AM CDT 


Showcasing research expertise in new, creative ways is proving to be one of the best ways to build market visibility, reputation and engagement. Focusing on faculty expertise and making your research more approachable is also a vital part of the institution’s mission and counter mis/disinformation. This session explores best practices and next generation content technologies that institutions are using to engage their researchers and faculty to reach a broader audience and boost search rank, media coverage and student enrollment. This hands-on session will show you how to leverage the power of your faculty to more efficiently produce content across a variety of online channels from your website to social networks and third-party platforms. See how you can easily create content and formats that improve key online metrics and competitively differentiates your institution. In this session you will learn: The best ways to identify and engage your faculty experts and researchers to contribute relevant content that engages your audiences with stories. Why faculty research and content is now becoming a core SEO strategy to boost PageRank and Authority in search engines. The 5 key stages of the “customer journey” related to faculty content and how to strategically use content formats including faculty profiles, blog posts, podcasts, Q&A and videos. The key metrics institutions are using today to measure success. Join Mark for this interactive session where he’ll share market research, proven best practices and practical tips to inspire you and your team.

Other cool stuff (OCS)
Location Name
Convention Center — Wally Allen Ballroom D
Intended audience
content management systems, content strategy, marketing/​communications, , social media
online, in person