Date & Time
Monday, October 10, 2022, 9:30 AM - 10:15 AM CDT
Description
Google Analytics is changing. Universal Analytics will stop gathering new data mid-2023. Will your institution be ready? Learn what's changing and why, what it means for your measurement strategy and how to create a UA-to-GA4 transition plan.
Speakers
Type
session
Track
APIs, analytics and integration (AAI)
Intended audience
intermediate
Tags
data/analytics, governance, marketing/communications
Delivery
in person
Location Name
Marriott — Salon A
Shortcode
AAI2