Date & Time

Tuesday, October 11, 2022, 2:45 PM - 3:30 PM CDT 

Description

From senior leadership to page editors, everyone says they want access to website analytics. But how do you share web stats in a way that’s useful—without overwhelming your audience or wasting your time building reports that nobody reads? At Purdue University Northwest, we’ve used Google Analytics and Google Data Studio to build a flexible framework of custom reports for clients across campus. How does it work? Every stakeholder has access to automated reports offering real-time updates on KPIs and basic website reporting. These baseline reports are supplemented with a range of custom reports, everything from campaign reports recapping Homecoming promotions to a monthly, high-level dashboard for PNW’s senior leadership team. In this presentation, I will share: - Go-to goals: how we identified and tracked our top KPIs - Bringing in stats from Meltwater, Facebook and other non-Google platforms - Tips and tricks for using photos and other design elements to make the reports more pleasing to the eye…and less easy to ignore.

Track
APIs, analytics and integration (AAI)
Location Name
Marriott — Salon A
Type
Session
Intended audience
Competent
Tags
data/analytics
Delivery
in person