Date & Time

Monday, October 10, 2022, 10:45 AM - 11:30 AM CDT 

Description

Social media and digital communications allow universities to reach audiences in critical ways and make immediate impacts. Presidents, vice-presidents, and deans who are active online create opportunities to tell the university’s stories in a personal, engaging, and relatable way and truly amplify the messages they once delivered at the annual state of the university conferences or in rushed commencement speeches. In this session, you’ll hear from a campus communicator, a university chancellor, and a digital leadership coach about the ways campus communication professionals can guide their executives to develop their technical skills and their personal social media strategy to share their voice, their values, and their vision, with their entire digital community. You’ll leave with practical guidance and immediately applicable resources from executive coach Dr.Josie Ahlquist, relatable guidance from Rachel Rodemann Putman, the Associate Director of Strategic Communications, and first-hand executive experience from Dr. Terisa Riley, Chancellor at the University of Arkansas Fort Smith, and, and learn how they each work with campus leaders to build trust, create community, and amplify the institutions brand.

Track
Management, teams and leadership (MTL)
Location Name
Marriott — Salon C
Type
Session
Intended audience
Competent
Tags
content strategy, marketing/​communications, , social media
Delivery
in person