Lights, camera, tweet! What higher ed social media can learn from the entertainment industry

You might not think promoting your university on social media has much in common with promoting the latest superhero TV show, but you'd be surprised. In the past year, J.S. Stansel left his job in higher ed to work as a social media manager in the entertainment industry; working on social media for TV series, Twitch streamers and comic books. In that time, he found the techniques studios were using to promote their properties could also be used in higher ed to help universities better reach their audiences and understand their needs. In this presentation, we'll discuss how the same social media strategies that the entertainment industry uses to promote movies and television shows can be applied to higher ed; from social listening to discover what fans want to finding and engaging with influencers and everything in between.