The five trends in website design and digital marketing to adopt or drop

The pivot for higher education marketing since 2020 has been significant, and the bar is set higher than ever before when it comes to the expectations of prospective students. As the digital landscape continues to shift, students’ experiences with your communications, brand and processes are crucial at every digital touchpoint. In today’s digital-first world, how do you break through the noise and allow your institution to shine? From our experience running 40 projects a year, we’ll run through the website design and digital marketing trends that are having the most positive impact and the ones that are no longer yielding results.