| 9:00 AM - 9:55 AM (CDT) |
|---|
| | Welcome and Keynote: Leverage AI and Analytics to Supercharge Your Content | Brian Piper — University of Rochester |  |
| 10:00 AM - 10:45 AM (CDT) |
|---|
| AI | Leveraging AI in Website Redesign | John Powell — University of Michigan-Dearborn |  |
| Analytics | Turning data into value: how to make your metrics matter to senior leadership | Matt Herzberger — VisionPoint Marketing |  |
| 10:45 AM - 11:30 AM (CDT) |
|---|
| | Break to visit sponsors | | |
| 11:30 AM - 12:15 PM (CDT) |
|---|
| AI | ChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio Integration | Robert McIntosh — University of Minnesota-Twin Cities |  |
| Analytics | Bringing the human side and analytics together: rebuilding and shrinking your website | Jessica Barch — University of Waterloo |  |
| Partner | Marketing Optimization in Higher Education: Going from 101 to 400 | Jordan Avery — Further
Emily Clark — Further |   |
| 12:30 PM - 1:15 PM (CDT) |
|---|
| Poster | Beyond Keywords: AI-Powered Tools to Propel Your SEO into the Future | Sean Owen — Mississippi State University |  |
| Poster | Community Visualizations for Looker Studio | Molly Miles — Harvard University |  |
| Poster | From Binge-Watching to Degree-Searching: Innovating College Recruitment with ChatGPT | Kris Hardy — Messiah University |  |
| Poster | Botched Chat: A Comedic Tale of AI Misadventures | Joshua Charles — Rutgers University |  |
| Poster | Empowering Higher Ed with First-Party Data: Strategies for a Unified Digital Experience | Mike Zolnoski — NewCity |  |
| Poster | Digital Discoveries: Unveiling User Behaviors Through Microsoft Clarity | Sarah Uhl — Harper College |  |
| 1:30 PM - 2:15 PM (CDT) |
|---|
| AI | Prep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based Searches | Rebecca Hofstetter — Carnegie |  |
| Analytics | Higher Ed's GA4 Challenges: Solutions for Common Problems | Cassandra Golda — SimpsonScarborough
Adam Mothersbaugh — SimpsonScarborough |   |
| Partner | The GA4 Struggle is Real: Recommendations for Higher Ed | Shiro Hatori — Concept3D
Nico Brooks — Two Octobers |   |
| 2:15 PM - 2:45 PM (CDT) |
|---|
| | Break to explore HighEdWeb membership benefits | Sara Clark — HighEdWeb Association
Nancy Bertino — University of Minnesota-Twin Cities |   |
| 2:45 PM - 3:30 PM (CDT) |
|---|
| AI | Unlocking Higher-Ed web development team capabilities with AI | Michael Miles — Massachusetts Institute of Technology |  |
| Analytics | Optimizing Data Collection and Capability: Server-Side Tagging & GA4 Modeling | Jonathan Carroll — Arizona State University |  |
| Partner | Numbers and Nudges: Data-Driven Collaboration and the Art of Communication in Higher Ed Teams | Katy Boozer — Up&Up, a GMB Brand
Taylor Poole — Up&Up, a GMB Brand |   |
| 3:45 PM - 4:30 PM (CDT) |
|---|
| AI | Designing content workflows for your generative AI assistant | Tracy Playle — Pickle Jar Communications |  |
| Analytics | One Dashboard to Rule Them All | Alan Etkin — British Columbia Institute of Technology |  |
