Join us online! Each session includes a pre-recorded presentation with live chat-based Q&A.

Attendees will have on-demand access through Tuesday, May 14, 2024, via this website. HighEdWeb paid members will have long-term access through the Professional Development Library.

Tuesday, April 30, 2024

Your time zone: (UTC-05:00) Central Time (US & Canada)

Track Name Speakers
9:00 AM - 9:55 AM (CDT)
 Welcome and Keynote: Leverage AI and Analytics to Supercharge Your ContentBrian Piper — University of RochesterBrian Piper
10:00 AM - 10:45 AM (CDT)
AILeveraging AI in Website RedesignJohn Powell — University of Michigan-DearbornJohn Powell
AnalyticsTurning data into value: how to make your metrics matter to senior leadershipMatt Herzberger — VisionPoint MarketingMatt Herzberger
10:45 AM - 11:30 AM (CDT)
 Break to visit sponsors  
11:30 AM - 12:15 PM (CDT)
AIChatGPT Insights: Accelerating BigQuery Setup and GA4 Looker Studio IntegrationRobert McIntosh — University of MinnesotaRob McIntosh
AnalyticsBringing the human side and analytics together: rebuilding and shrinking your websiteJessica Barch — University of WaterlooJessica Barch
PartnerMarketing Optimization in Higher Education: Going from 101 to 400Jordan Avery — Further
Emily Clark — Further
Jordan Avery Emily Clark
12:30 PM - 1:15 PM (CDT)
PosterFrom Binge-Watching to Degree-Searching: Innovating College Recruitment with ChatGPTKris Hardy — Messiah UniversityKris Hardy
PosterBeyond Keywords: AI-Powered Tools to Propel Your SEO into the FutureSean Owen — Mississippi State UniversitySean Owen
PosterCommunity Visualizations for Looker StudioMolly Miles — Harvard UniversityMolly Miles
PosterDigital Discoveries: Unveiling User Behaviors Through Microsoft ClaritySarah Uhl — Harper CollegeSarah Uhl
PosterEmpowering Higher Ed with First-Party Data: Strategies for a Unified Digital ExperienceMike Zolnoski — NewCityMike Zolnoski
PosterBotched Chat: A Comedic Tale of AI MisadventuresJoshua Charles — Rutgers University-New BrunswickJosh Charles
1:30 PM - 2:15 PM (CDT)
AIPrep your SEO Strategy for AI: How to Use Google Search Console to Identify Question-Based SearchesRebecca Hofstetter — CarnegieRebecca Hofstetter
AnalyticsHigher Ed's GA4 Challenges: Solutions for Common ProblemsCassandra Golda — SimpsonScarborough
Adam Mothersbaugh — SimpsonScarborough
Cassie Golda Adam Mothersbaugh
PartnerThe GA4 Struggle is Real: Recommendations for Higher EdShiro Hatori — Concept3D
Nico Brooks — Two Octobers
Shiro Hatori Nico Brooks
2:15 PM - 2:45 PM (CDT)
 Break to explore HighEdWeb membership benefitsSara Clark — HighEdWeb Association
Nancy Bertino — University of Minnesota-Twin Cities
Sara Clark Nancy Bertino
2:45 PM - 3:30 PM (CDT)
AIUnlocking Higher-Ed web development team capabilities with AIMichael Miles — MIT SloanMike Miles
AnalyticsOptimizing Data Collection and Capability: Server-Side Tagging & GA4 ModelingJonathan Carroll — Arizona State University ( ASU )Jonathan Carroll
PartnerNumbers and Nudges: Data-Driven Collaboration and the Art of Communication in Higher Ed TeamsKaty Boozer — Up&Up, a GMB Brand
Taylor Poole — Up&Up, a GMB Brand
Katy Boozer Taylor Poole
3:45 PM - 4:30 PM (CDT)
AIDesigning content workflows for your generative AI assistantTracy Playle — Pickle Jar Communications LtdTracy Playle
AnalyticsOne Dashboard to Rule Them AllAlan Etkin — British Columbia Institute of TechnologyAlan Etkin