Marketing Optimization in Higher Education: Going from 101 to 400

75% of Higher Ed Marketers don’t have the budget they need to meet the expectations of leadership. As competition increases and student behaviors shift, you need to be able to do more with less. By creating a solid data foundation, mapping out the student journey, implementing the right marketing strategies at the right time, and leveraging advanced technology, your team can not only meet expectations but exceed them.

Join us to learn how to:

• Build a mature data strategy over time.
• Create marketing moments from applicant to student to alumni.
• Choose the right channels and tactics to maximize ROI.
• Utilize machine learning and AI to take your marketing further.

Run a digital maturity assessment on your site. You can use these questions to guide your planning or allow Further to send you a high-level roadmap of where the biggest opportunity lies in advancing your digital footprint.