Turning data into value: how to make your metrics matter to senior leadership

We will delve into the crucial task of aligning marketing metrics with the business bottom line from a leadership viewpoint. Participants will explore how to select and present metrics that directly influence business outcomes, adopting a leadership mindset to understand what drives strategic decisions. The focus will be on not just interpreting data but advocating for actionable insights with confidence and clarity. By honing the skills to communicate the significance of marketing initiatives in terms of supporting strategic priorities attendees will learn to champion their strategies and insights effectively. This workshop is designed for those looking to elevate their role in strategic discussions.