The enrollment cliff is here. Let’s face it. Even before we got here, enrollment marketing has had its challenges, but the effects felt from the 2019 pandemic have expedited the dreaded “enrollment cliff” of 2025 (a.k.a. the decline in college-age students due to the Great Recession).
Higher Ed needs to adapt to the changing demands to come out ahead. Demographics are changing. Universities need to learn how to leverage their digital marketing and web efforts to differentiate themselves from the competition.
In this tactical session, we’ll explore how your web and digital presence can support strategic enrollment marketing practices aimed at boosting your institution's competitiveness, fostering innovation, and achieving success in student acquisition and retention.
At the end of the session, participants will:
- Understand how your digital presence plays an important role in enrollment and retention
- Learn how to differentiate yourself from competitors
- Learn how to create measurable outcomes that support sustained enrollment
