Date & Time
Tuesday, June 18, 2024, 3:45 PM - 4:15 PM
Description

Instagram is still one of the most popular social media platforms among college students, but how can schools use it effectively to connect with them? In this presentation, we’ll share how we transformed our Instagram presence from a passive, one-way communication channel to an active student-centered community. We will discuss the strategies, tools and best practices we used to create and curate authentic content, including a template for reaching out to students. Whether you are new to Instagram or already have an established account, this presentation will inspire you to rethink how you can use the platform to get students to engage with you and each other.

Track
Track 1
Intended audience
beginner