Tom Kirkby

Tom Kirkby, President of Americas at Squiz, is a leader with a proven history of transforming marketing and communications across multiple industries. His background includes managing marketing analytics at Microsoft, building new go-to-market businesses at Avanade, and leading sales and marketing at industry leading digital experience platform vendors.

Now at Squiz, Tom’s leading a shift from "Old World" marketing systems to a "Composable World" in the North American. This paradigm champions agility, speed, and data utilization above slow, fragile, and static experiences.

As an advocate for rapid experience development, his data-centric approach unlocks insights from diverse sources, facilitating strategic decision-making.