Easy segmentation wins to make you look good

There are many ways to approach an email communication strategy for prospective students. It can include scheduled emails as well as an automated, evergreen drip campaign. When considering the messaging strategy for prospective full-time MBA students, UNC Kenan-Flagler recognized an opportunity to optimize the automated drip campaign originally designed for all new leads.

One automated drip campaign turned into a layered strategy leveraging the data already being collected from prospective students. In this session, you'll be inspired to use relevant data points to create a meaningful segmentation strategy. You'll also learn about UNC Kenan-Flagler's method of developing multiple drip campaigns aligned with recruitment goals.