Market like a journalist: How to use reporting skills to improve your content

Great marketing content has a lot in common with great reporting. Stories that resonate with our audiences follow the cardinal rule of good feature writing: show, don't tell. Marketers can apply basic lessons from journalism to create strong content, from editing for accuracy to approaching every topic with curiosity.

This session will offer 10 practical tips for how marketers can use reporting skills — including researching, interviewing and writing — to tell better stories and make great content.