Your content: The most ignored barrier to education

At many colleges and universities, people think of content as a way to tell stories. Or as a way to make something sound good. Or just as marketing fluff.

We know content has more impact than that.

Good content can be an effective tool to support equity-deserving students. Bad content can be the barrier keeping them from understanding instructions, following processes and feeling welcome at your institution.

Drawing from a personal story in higher education and supported by recent research findings, this talk will showcase how traditional admissions content can exclude the very groups we want to include — and it will arm you with the arguments to convince your institution to invest in content.