Join us online! Each session includes a pre-recorded presentation with live Q&A.
Attendees will have on-demand access for two weeks after the event through this website. HighEdWeb paid members will have long-term access through the Professional Development Library.
Tuesday, April 12, 2022
Your time zone: (UTC-05:00) Central Time (US & Canada)
| Track | Name | Speakers | Tags |
|---|---|---|---|
| 9:00 AM - 9:55 AM (CDT) | |||
| Welcome and Keynote | Aaron Baker — Harvard University Scott Berinato — Harvard University | ||
| 10:00 AM - 10:45 AM (CDT) | |||
| Data acquisition | Using Data to Keep Your Homepage in its Place | Alan Etkin — British Columbia Institute of Technology | web analytics, homepage, dashboards, Google Data Studio |
| Reporting and decision-making | Dungeons and Dashboards: A Data Studio Adventure | Molly Miles — Harvard University | web analytics, dashboards, Google Data Studio, content strategy |
| Strategic analytics | Our Journey to Build a Measurement Framework | Joshua Charles — Rutgers University | web analytics, social media |
| 10:45 AM - 11:30 AM (CDT) | |||
| Break to visit sponsors | |||
| 11:30 AM - 12:15 PM (CDT) | |||
| Data acquisition | Analytics and Reporting for the Silo Sufferers and Budgetless | Corynn Myers — Convince & Convert | web analytics, content strategy, research |
| Reporting and decision-making | Got Data? Create Narratives That Resonate With Your Audience | Emily Bender — Arizona State University-ASU Catherine Gustafson — Arizona State University-ASU | web analytics, dashboards, Google Data Studio, research |
| Strategic analytics | Using Data to Optimize Your Website for Users and Search Engines | Brian Piper — University of Rochester | web analytics, SEO, UX/UI |
| 12:30 PM - 1:15 PM (CDT) | |||
| Posters | Dashboard Design Thinking | Jenn Schilling — Arizona State University-ASU | web analytics, dashboards, Google Data Studio |
| Posters | Marketing Data, Dashboards and Decisions | Alison Zeringue — Search Influence | web analytics, marketing/communications |
| Posters | Improve Data Integrity: Using Cookies to Exclude Internal Users From Your Enrollment Reporting | Kris Hardy — Messiah University | web analytics, Google Data Studio, marketing/communications |
| Posters | Why and How to Add Heat Mapping to Your Analytics Toolkit | Melissa Beaver — NewCity | web analytics, research |
| Posters | Leveraging Data Studio for More Powerful Google Search Console Intelligence | Rebecca Hofstetter — Carnegie Trevor Mazarura — Carnegie | web analytics, dashboards, Google Data Studio, SEO |
| Posters | User Experience: How to Make Design Decisions that are Data-Driven, User-Centric and Stakeholder-Influenced | Suzanne Dergacheva — Evolving Web | web analytics, UX/UI, research |
| Posters | Using Data to Drive Your Communications and Marketing Strategy | Lacey Oellerich — Augusta University | web analytics, dashboards, Google Data Studio, content strategy, marketing/communications |
| Posters | There Are No Second Chances at First Impressions: Making the Most of Your School’s Google Search Results Page | Brandon Schmidt — YDOP | SEO, brand |
| 1:30 PM - 2:15 PM (CDT) | |||
| Data acquisition | Tracking Engagement | Erik Dafforn — Exoterik Media Martin Sickafoose — Purdue University | web analytics, engagement |
| Reporting and decision-making | Mission Critical: Transformative, Data-Driven Marketing for Higher Ed | Peter Colombatto — Lindenwood University | marketing/communications |
| Strategic analytics | Email Analytics and the Curse of iOS 15! | Aaron Baker — Harvard University | web analytics, dashboards, Google Data Studio, email, marketing/communications |
| 2:15 PM - 2:45 PM (CDT) | |||
| Break: Chair Yoga | |||
| 2:45 PM - 3:30 PM (CDT) | |||
| Data acquisition | An Analytics Guide to Inform Your Website Redesign | Mandee Englert — FFW | web analytics, content strategy, research |
| Reporting and decision-making | Student-Led Analytics Reporting and Benchmarking for Social Media Success and Support | Stephanie Swindle Thomas — Penn State University-Main Campus | web analytics, content strategy, social media |
| Strategic analytics | Social Media Influence Mapping: How To Do It and Why You Should Want To | Robert Perry — Pickle Jar Communications | influence mapping |
| 3:45 PM - 4:30 PM (CDT) | |||
| Reporting and decision-making | Developing a Data-Driven Culture | Adrienne Ritchie — OHO Interactive | web analytics, research |
| Reporting and decision-making | By the Numbers: Building a Flexible Reporting Framework with Google Data Studio | James Seidler — Purdue University Northwest | web analytics, dashboards, Google Data Studio, content strategy |
| Strategic analytics | Use Four Social Listening Metrics to Drive Insights and Differentiation | Liz Gross — Campus Sonar | content strategy, social media |