Join us online! Each session includes a pre-recorded presentation with live Q&A.

Attendees will have on-demand access for two weeks after the event through this website. HighEdWeb paid members will have long-term access through the Professional Development Library.

Tuesday, April 12, 2022

Your time zone: (UTC-05:00) Central Time (US & Canada)

Track Name Speakers Tags
9:00 AM - 9:55 AM (CDT)
 Welcome and KeynoteAaron Baker — Harvard University
Scott Berinato — Harvard University
10:00 AM - 10:45 AM (CDT)
Data acquisitionUsing Data to Keep Your Homepage in its PlaceAlan Etkin — British Columbia Institute of Technologyweb analytics, homepage, dashboards, Google Data Studio
Reporting and decision-makingDungeons and Dashboards: A Data Studio AdventureMolly Miles — Harvard Universityweb analytics, dashboards, Google Data Studio, content strategy
Strategic analyticsOur Journey to Build a Measurement FrameworkJoshua Charles — Rutgers University-New Brunswickweb analytics, social media
10:45 AM - 11:30 AM (CDT)
 Break to visit sponsors  
11:30 AM - 12:15 PM (CDT)
Data acquisitionAnalytics and Reporting for the Silo Sufferers and BudgetlessCorynn Myers — Convince & Convertweb analytics, content strategy, research
Reporting and decision-makingGot Data? Create Narratives That Resonate With Your AudienceEmily Bender — Arizona State University-ASU
Catherine Gustafson — Arizona State University-ASU
web analytics, dashboards, Google Data Studio, research
Strategic analyticsUsing Data to Optimize Your Website for Users and Search EnginesBrian Piper — University of Rochesterweb analytics, SEO, UX/UI
12:30 PM - 1:15 PM (CDT)
PostersDashboard Design ThinkingJenn Schilling — Arizona State University-ASUweb analytics, dashboards, Google Data Studio
PostersMarketing Data, Dashboards and DecisionsAlison Zeringue — Search Influenceweb analytics, marketing/​communications
PostersImprove Data Integrity: Using Cookies to Exclude Internal Users From Your Enrollment ReportingKris Hardy — Messiah Universityweb analytics, Google Data Studio, marketing/​communications
PostersWhy and How to Add Heat Mapping to Your Analytics ToolkitMelissa Beaver — NewCityweb analytics, research
PostersLeveraging Data Studio for More Powerful Google Search Console IntelligenceRebecca Hofstetter — Carnegie
Trevor Mazarura — Carnegie
web analytics, dashboards, Google Data Studio, SEO
PostersUser Experience: How to Make Design Decisions that are Data-Driven, User-Centric and Stakeholder-InfluencedSuzanne Dergacheva — Evolving Webweb analytics, UX/UI, research
PostersUsing Data to Drive Your Communications and Marketing StrategyLacey Oellerich — Augusta Universityweb analytics, dashboards, Google Data Studio, content strategy, marketing/​communications
PostersThere Are No Second Chances at First Impressions: Making the Most of Your School’s Google Search Results PageBrandon Schmidt — YDOPSEO, brand
1:30 PM - 2:15 PM (CDT)
Data acquisitionTracking EngagementErik Dafforn — Exoterik Media
Martin Sickafoose — Purdue University
web analytics, engagement
Reporting and decision-makingMission Critical: Transformative, Data-Driven Marketing for Higher EdPeter Colombatto — Lindenwood Universitymarketing/​communications
Strategic analyticsEmail Analytics and the Curse of iOS 15!Aaron Baker — Harvard Universityweb analytics, dashboards, Google Data Studio, email, marketing/​communications
2:15 PM - 2:45 PM (CDT)
 Break: Chair Yoga  
2:45 PM - 3:30 PM (CDT)
Data acquisitionAn Analytics Guide to Inform Your Website RedesignMandee Englert — FFWweb analytics, content strategy, research
Reporting and decision-makingStudent-Led Analytics Reporting and Benchmarking for Social Media Success and SupportStephanie Swindle Thomas — Penn State University-Main Campusweb analytics, content strategy, social media
Strategic analyticsSocial Media Influence Mapping: How To Do It and Why You Should Want ToRobert Perry — Pickle Jar Communicationsinfluence mapping
3:45 PM - 4:30 PM (CDT)
Reporting and decision-makingDeveloping a Data-Driven CultureAdrienne Ritchie — OHO Interactiveweb analytics, research
Reporting and decision-makingBy the Numbers: Building a Flexible Reporting Framework with Google Data StudioJames Seidler — Purdue University Northwestweb analytics, dashboards, Google Data Studio, content strategy
Strategic analyticsUse Four Social Listening Metrics to Drive Insights and DifferentiationLiz Gross — Campus Sonarcontent strategy, social media