Date & Time
                                    Tuesday, April 12, 2022, 1:30 PM - 2:15 PM
                Description
                                    Our sites have millions of views, but how do we know what our audiences engage with the most?
Whether it is determining the optimal length of video content, understanding conversion rates among channels for specific events, or looking at where users exit our pages and where they go, we'll share how we measure engagement.
Track
                                    Data acquisition
                                        Type
                                    session
                                        Intended audience
                                    intermediate
                                        Tags
                                    web analytics, engagement
                                        Timezone
                                    (UTC-05:00) Central Time (US & Canada)