The art of offering custom experiences

Here and there, people talk about "personalization." Content creators, marketers and designers evaluate the possibilities to handle custom scenarios while offering powerful experiences to the users. Nobody wants to offer a Mr. Spock T-shirt to a Star Wars fan. And we, the developers, have some ways to help with that. Let's talk about personalization, the benefits, the challenges and how we can manage and offer personalized experiences in our projects. We will dive deeper in one of the common scenarios we face when customizing content: localization. Let's also introduce the concept of "headless CMS," a platform that will help people to manage experiences for different types of audience.