Sunday, September 22, 2024, 1:00 PM - 4:00 PM MDT
Google Tag Manager is a pivotal tool in your digital analytics and marketing toolkit, offering the versatility to implement simple tracking scripts and monitor complex user engagement across multiple websites seamlessly. This session is geared to guide higher education professionals through the comprehensive capabilities of GTM, from basic installations to advanced engagement tracking functionalities. Key focus areas include:
- Installation of GTM: A step-by-step walkthrough on how to install GTM on your website, ensuring a smooth integration process.
- Foundational triggers and tags: An introduction to setting up basic triggers and tags within GTM, facilitating the collection of essential user interaction data.
- Collaboration with vendors and agencies: Strategies for working effectively with external partners to incorporate tracking for marketing campaigns, enhancing the accuracy and relevance of collected data.
- Enhanced engagement tracking: Techniques for leveraging GTM to track key engagement metrics on your website, offering insights into user behavior and content interaction.
- Integration with GA4: Instructions on how to utilize GTM for forwarding events to your GA4 property, ensuring a cohesive data collection strategy.
- Event and parameter organization: Best practices for categorizing and managing events and parameters, improving data analysis and interpretation.
- Configuring GA4 for event data: Guidance on setting up GA4 to accurately record and store events and parameters received from GTM, maximizing the utility of your analytics setup.
Designed expressly for professionals in the higher education domain, this session aims to equip participants with the requisite skills to leverage GTM and GA4 effectively. The goal is to enhance digital marketing strategies, elevate user experience and foster a culture of data-driven decision-making within their institutions.
