Monday, September 23, 2024, 8:30 AM - 9:15 AM MDT
With Search Console, Google gives us all the data we need to do SEO — so why is it so hard? The problem is, there are too many similar-sounding phrases that are just variations of the same small group of words. Sorting through GSC data to get meaningful insights can be a real headache. And how do you know if any optimizations you made really worked?
With some beginner-level setup in BigQuery, it's now possible to boil Google Search Console data down to its most essential form — individual words — and vastly simplify the SEO process. With this technique, you can gain valuable SEO insights at a glance right in your Looker Studio dashboard, and spend your time optimizing content, not sorting through data. Tracking success is more straight-forward. And you can extend this data to highlight keywords on your page and discover words that are missing.
This presentation will cover some of the barriers to traditional SEO methods. We'll do a brief overview how the report works (with detailed instructions for how to set it up available via download) and what it means, and then dive into how you can use your data to improve your website.
