Tracy is CEO and Chief Content Strategist at Pickle Jar Communications. She has worked with over 300 education institutions in more than 30 countries to help them advance their approach to content strategy, content design and content marketing.

Before founding Pickle Jar Communications in 2007, Tracy worked in-house at the University of Warwick, latterly as Head of Research-TV. She chose to become a consultant so that she could have an impact across the education sector, not just within a single institution, and to have greater breadth and variety in her work.

She is also the founder of ContentEd and Utterly Content. And she is the author of The Connected Campus: Creating a content strategy to drive engagement with your university (2020).

Tracy is an award-winning keynote speaker, and has spoken at conferences and events in five continents, including many times at HighEdWeb.